:root{
  --ink:#0b0708;--ink-2:#150c0f;--ink-3:#1f1216;
  --red:#e11d2e;--red-d:#b81424;--wine:#7b1230;--rose:#f3a9b7;
  --bone:#f4ede6;--bone-2:#e9dfd6;--line:rgba(244,237,230,.16);--line-d:rgba(11,7,8,.16);
  --display:"Barlow Condensed","Arial Narrow",Impact,sans-serif;
  --body:"Instrument Sans","Segoe UI",Arial,sans-serif;
  --shell:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--ink);color:var(--bone);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{margin:0;font-family:var(--display);font-weight:800;text-transform:uppercase;line-height:.92;letter-spacing:.005em}
p{margin:0 0 1em}
:focus-visible{outline:3px solid var(--rose);outline-offset:3px}
.shell{width:min(var(--shell),calc(100% - 40px));margin-inline:auto}
.skip-link{position:absolute;left:12px;top:-60px;z-index:100;background:var(--red);color:#fff;padding:10px 16px;font-weight:700;text-decoration:none}
.skip-link:focus{top:12px}
.red{color:var(--red)}
.eyebrow{display:inline-block;margin:0 0 18px;font-size:13px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;border-left:4px solid var(--red);padding-left:12px}

/* header */
.site-header{position:sticky;top:0;z-index:50;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:12px max(20px,calc((100% - var(--shell))/2));background:rgba(11,7,8,.88);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.brand{display:flex;align-items:center;gap:12px;text-decoration:none;font-family:var(--display);font-weight:800;font-size:24px;text-transform:uppercase;letter-spacing:.02em}
.brand img{width:46px;height:46px;border-radius:50%;object-fit:cover;border:2px solid var(--red)}
.nav-links{display:flex;align-items:center;gap:6px}
.nav-links a{padding:10px 14px;text-decoration:none;font-size:14px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;opacity:.86}
.nav-links a:hover{opacity:1;color:var(--rose)}
.nav-links .nav-cta{background:var(--red);color:#fff;opacity:1;margin-left:6px}
.nav-links .nav-cta:hover{background:var(--red-d);color:#fff}
.menu-button{display:none;background:none;border:2px solid var(--line);color:var(--bone);font:700 14px var(--body);letter-spacing:.1em;text-transform:uppercase;padding:9px 14px;cursor:pointer}

/* buttons */
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 26px;border:2px solid var(--red);background:var(--red);color:#fff;font:700 15px var(--body);letter-spacing:.09em;text-transform:uppercase;text-decoration:none;cursor:pointer;transition:transform .15s,background .15s,color .15s}
.btn:hover{transform:translateY(-2px);background:var(--red-d);border-color:var(--red-d)}
.btn-ghost{background:transparent;color:var(--bone);border-color:var(--bone)}
.btn-ghost:hover{background:var(--bone);color:var(--ink);border-color:var(--bone)}
.btn-dark{background:var(--ink);border-color:var(--ink);color:var(--bone)}
.btn-dark:hover{background:var(--wine);border-color:var(--wine)}

/* hero */
.hero{position:relative;padding:54px 0 0;overflow:hidden;background:radial-gradient(900px 520px at 8% 105%,rgba(123,18,48,.55),transparent 62%),var(--ink)}
.hero:before{content:"";position:absolute;inset:0 0 0 auto;width:44%;background:repeating-linear-gradient(115deg,transparent 0 46px,rgba(225,29,46,.13) 46px 49px);pointer-events:none}
.hero-grid{position:relative;display:grid;grid-template-columns:1.08fr .92fr;gap:40px;align-items:end}
.hero-copy{padding-bottom:56px}
.hero h1{font-size:clamp(84px,13.4vw,176px);line-height:.8;margin:6px 0 26px}
.hero h1 span{display:block}
.hero h1 .red{margin-left:-.02em}
.lead{font-size:20px;line-height:1.5;max-width:520px;color:var(--bone-2)}
.hero-photo{position:relative;justify-self:end;width:min(100%,470px)}
.hero-frame{position:relative;aspect-ratio:4/5;overflow:hidden;border:2px solid var(--red)}
.hero-frame img{width:100%;height:100%;object-fit:cover;object-position:50% 20%}
.hero-tag{position:absolute;left:-18px;bottom:26px;background:var(--bone);color:var(--ink);padding:12px 18px 10px;box-shadow:8px 8px 0 var(--red)}
.hero-tag b{display:block;font:800 34px/1 var(--display);text-transform:uppercase}
.hero-tag small{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}

.ficha{position:relative;background:var(--bone);color:var(--ink);border-top:6px solid var(--red)}
.ficha-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.ficha-cell{padding:22px 22px 20px;border-right:1px solid var(--line-d)}
.ficha-cell:last-child{border-right:0}
.ficha-cell b{display:block;font:800 clamp(34px,4.4vw,52px)/1 var(--display);text-transform:uppercase;color:var(--wine)}
.ficha-cell span{display:block;margin-top:6px;font-size:13px;font-weight:600;line-height:1.35;color:#3b2a2e}

.ficha-5{grid-template-columns:repeat(5,1fr)}
.ticker{overflow:hidden;background:var(--red);color:#fff;padding:14px 0;border-block:1px solid var(--red-d)}
.ticker-track{display:flex;gap:44px;width:max-content;font:800 24px var(--display);text-transform:uppercase;letter-spacing:.06em;animation:tick 42s linear infinite}
.ticker-track span:after{content:"/";margin-left:44px;opacity:.55}
@keyframes tick{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker-track{animation:none}html{scroll-behavior:auto}}

/* sections */
.section{padding:96px 0}
.section-light{background:var(--bone);color:var(--ink)}
.section-title{font-size:clamp(46px,7vw,92px);margin-bottom:22px}
.section-head{max-width:720px;margin-bottom:46px}
.section-head p{color:inherit;opacity:.82;font-size:18px}

.about-strip{position:relative;display:grid;grid-template-columns:1fr 1.25fr 1fr;gap:16px;align-items:end;margin-bottom:70px}
.about-strip figure{margin:0;overflow:hidden;background:var(--ink-3)}
.about-strip img{width:100%;height:100%;object-fit:cover}
.about-strip .s1{aspect-ratio:3/4}
.about-strip .s2{aspect-ratio:3/4.1}
.about-strip .s3{aspect-ratio:3/4}
.about-strip .stamp{position:absolute;left:-8px;top:-14px;background:var(--red);color:#fff;padding:9px 16px 7px;font:800 22px var(--display);text-transform:uppercase;transform:rotate(-4deg);z-index:2}
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.about-copy p{font-size:18px}
.quote{margin:26px 0;padding:6px 0 6px 22px;border-left:5px solid var(--red);font:800 clamp(30px,3.6vw,42px)/1.02 var(--display);text-transform:uppercase}
.sheet{width:100%;border-collapse:collapse;margin-top:26px;font-size:16px}
.sheet caption{caption-side:top;text-align:left;font:800 15px var(--body);letter-spacing:.16em;text-transform:uppercase;padding-bottom:10px}
.sheet th,.sheet td{padding:12px 10px;text-align:left;border-top:1px solid var(--line-d);vertical-align:top}
.sheet tr:last-child td,.sheet tr:last-child th{border-bottom:1px solid var(--line-d)}
.sheet th{font:800 20px/1.05 var(--display);text-transform:uppercase;white-space:nowrap}
.sheet .n{font:800 20px var(--display);color:var(--red);white-space:nowrap}

.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.work-card{position:relative;display:flex;flex-direction:column;background:var(--ink-2);border:1px solid var(--line);text-decoration:none;transition:transform .2s,border-color .2s}
.work-card:hover{transform:translateY(-4px);border-color:var(--red)}
.work-card .ph{position:relative;aspect-ratio:4/5;overflow:hidden}
.work-card .ph img{width:100%;height:100%;object-fit:cover;object-position:50% 25%}
.work-card .tag{position:absolute;left:0;top:16px;background:var(--red);color:#fff;padding:6px 12px 4px;font:800 16px var(--display);letter-spacing:.06em;text-transform:uppercase}
.work-card .info{padding:22px 22px 24px}
.work-card h3{font-size:34px;margin-bottom:10px}
.work-card p{font-size:15.5px;opacity:.86;margin-bottom:14px}
.work-card .stats{display:flex;flex-wrap:wrap;gap:8px;font-size:12.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}
.work-card .stats span{border:1px solid var(--line);padding:5px 9px}
.work-card .go,.go{display:inline-block;margin-top:12px;font-weight:700;font-size:14px;letter-spacing:.08em;text-transform:uppercase;color:var(--rose);text-decoration:none}
.section-light .go{color:var(--wine)}

.manifesto{position:relative;background:var(--wine);color:var(--bone);overflow:hidden}
.manifesto-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:60px;align-items:center}
.manifesto h2{font-size:clamp(64px,10.5vw,150px);line-height:.82}
.manifesto p{font-size:19px;max-width:520px;margin-top:26px}
.manifesto figure{margin:0;border:2px solid var(--bone);transform:rotate(2deg);max-width:420px;justify-self:center}
.manifesto figure img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%}
.manifesto figcaption{background:var(--bone);color:var(--ink);padding:10px 14px 8px;font:800 20px var(--display);text-transform:uppercase}

.filters{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:30px}
.filter{min-height:44px;padding:0 18px;border:2px solid var(--ink);background:transparent;color:var(--ink);font:700 14px var(--body);letter-spacing:.08em;text-transform:uppercase;cursor:pointer}
.filter[aria-pressed="true"]{background:var(--ink);color:var(--bone)}
.coupon-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.coupon{display:flex;flex-direction:column;background:#fff;border:2px solid var(--ink);padding:26px 24px 24px;position:relative}
.coupon[hidden]{display:none}
.coupon .cat{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--wine)}
.coupon h3{font-size:38px;margin:8px 0 12px}
.coupon .what{font-size:15.5px;color:#3b2a2e;flex:1}
.code-row{display:flex;align-items:stretch;gap:0;margin:8px 0 14px;border:2px dashed var(--ink)}
.code-row code{flex:1;padding:12px 14px;font:800 26px var(--display);letter-spacing:.1em}
.copy-btn{padding:0 18px;border:0;border-left:2px dashed var(--ink);background:var(--ink);color:var(--bone);font:700 13px var(--body);letter-spacing:.1em;text-transform:uppercase;cursor:pointer}
.copy-btn.done{background:var(--red)}
.coupon-cta{background:var(--ink);color:var(--bone);border-color:var(--ink)}
.coupon-cta .cat{color:var(--rose)}
.coupon-cta .what{color:var(--bone-2)}
.coupon-note{margin-top:24px;font-size:14.5px;opacity:.78}
.coupon-note a{text-decoration-thickness:2px;text-underline-offset:3px}

.direct{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.direct-card{display:block;padding:32px;border:1px solid var(--line);background:var(--ink-2);text-decoration:none;transition:border-color .2s,transform .2s}
.direct-card:hover{border-color:var(--red);transform:translateY(-3px)}
.direct-card small{font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--rose)}
.direct-card h3{font-size:40px;margin:10px 0 12px}

.brands{background:var(--ink-2)}
.brands-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:56px;align-items:center}
.brands-grid h2{font-size:clamp(50px,7.4vw,100px);margin-bottom:22px}
.brand-types{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:26px 0 0}
.brand-types li{border:1px solid var(--bone);padding:8px 14px 6px;font:700 19px var(--display);letter-spacing:.06em;text-transform:uppercase}
.contact-panel{background:var(--bone);color:var(--ink);padding:34px;border-top:8px solid var(--red)}
.contact-panel h3{font-size:44px;margin-bottom:14px}
.contact-panel .stack{display:grid;gap:12px;margin-top:20px}
.contact-panel .btn-ghost{color:var(--ink);border-color:var(--ink)}
.contact-panel .btn-ghost:hover{background:var(--ink);color:var(--bone)}

.site-footer{background:#050304;border-top:6px solid var(--red);padding:44px 0 30px}
.footer-grid{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:22px}
.footer-links{display:flex;flex-wrap:wrap;gap:6px 22px}
.footer-links a{font-size:14px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;opacity:.85}
.footer-links a:hover{color:var(--rose);opacity:1}
.footer-note{margin:26px 0 0;font-size:13.5px;opacity:.65;max-width:760px}

.redirect{display:grid;place-items:center;min-height:100vh;text-align:center;padding:24px}

/* midia kit */
.kit-body{background:var(--ink)}
.kit-cover{position:relative;padding:56px 0 0;background:radial-gradient(800px 500px at 90% 0,rgba(123,18,48,.6),transparent 60%),var(--ink);overflow:hidden}
.kit-cover-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:44px;align-items:end}
.kit-cover h1{font-size:clamp(76px,12vw,160px);line-height:.82;margin:8px 0 22px}
.kit-cover h1 span{display:block}
.fine{font-size:14px;opacity:.72}
.kit-photo{margin:0;justify-self:end;width:min(100%,430px);border:2px solid var(--red);overflow:hidden}
.kit-photo img{width:100%;aspect-ratio:1000/1067;object-fit:cover;object-position:50% 30%}
.kit-copy{padding-bottom:50px}
.kit-cover .ficha-cell b{font-size:clamp(30px,3.6vw,46px)}
.kit-section{padding:78px 0}
.two-col{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
.facts{list-style:none;margin:0;padding:0}
.facts li{display:flex;justify-content:space-between;gap:18px;padding:14px 0;border-top:1px solid var(--line-d);font-size:16px}
.facts li:last-child{border-bottom:1px solid var(--line-d)}
.facts b{font:800 22px var(--display);text-transform:uppercase;white-space:nowrap}
.section-dark .facts li{border-color:var(--line)}
.format-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.format{padding:26px 24px;border:1px solid var(--line);background:var(--ink-2)}
.format small{font:700 12px var(--body);letter-spacing:.18em;text-transform:uppercase;color:var(--rose)}
.format h3{font-size:34px;margin:8px 0 10px}
.format p{font-size:15.5px;opacity:.86;margin:0}
.past-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.past{padding:26px 26px 22px;background:#fff;border:2px solid var(--ink)}
.past small{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--wine)}
.past h3{font-size:38px;margin:8px 0 10px}
.past p{font-size:15.5px;color:#3b2a2e;margin:0 0 10px}
.gallery{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.spotlight{display:grid;grid-template-columns:.7fr 1.3fr;gap:44px;align-items:center;margin-top:56px}
.spotlight figure{margin:0;border:2px solid var(--ink);overflow:hidden;max-width:440px}
.spotlight img{width:100%;aspect-ratio:1/1;object-fit:cover}
.gallery figure{margin:0;overflow:hidden;background:var(--ink-3)}
.gallery img{width:100%;aspect-ratio:3/4;object-fit:cover}
.gallery .sq img{aspect-ratio:1/1}
.proposal{display:grid;grid-template-columns:.85fr 1.15fr;gap:52px;align-items:start}
.proposal-form{background:var(--bone);color:var(--ink);padding:34px;border-top:8px solid var(--red)}
.proposal-form label{display:block;font-size:13px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin:0 0 16px}
.proposal-form input,.proposal-form select,.proposal-form textarea{display:block;width:100%;margin-top:7px;padding:13px 14px;border:2px solid var(--ink);background:#fff;font:500 16px var(--body);color:var(--ink);border-radius:0}
.proposal-form textarea{min-height:110px;resize:vertical}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
.form-status{margin:16px 0 0;font-size:14.5px;font-weight:600;min-height:1.4em}
.proposal-form [hidden]{display:none!important}
.form-preview{width:100%;margin-top:12px;min-height:130px}
.channels{display:grid;gap:12px;margin-top:22px}
.print-row{margin-top:16px}

@media (max-width:960px){
  .hero-grid,.about-grid,.manifesto-grid,.brands-grid,.kit-cover-grid,.two-col,.proposal,.spotlight{grid-template-columns:1fr;gap:38px}
  .hero-photo,.kit-photo{justify-self:start;width:min(100%,440px)}
  .hero-copy,.kit-copy{padding-bottom:6px}
  .work-grid,.coupon-grid,.format-grid{grid-template-columns:1fr 1fr}
  .gallery{grid-template-columns:1fr 1fr}
  .ficha-grid,.ficha-5{grid-template-columns:1fr 1fr}
  .ficha-5 .ficha-cell:last-child{grid-column:1/-1;border-top:1px solid var(--line-d)}
  .ficha-cell:nth-child(2){border-right:0}
  .ficha-cell:nth-child(-n+2){border-bottom:1px solid var(--line-d)}
}
@media (max-width:760px){
  body{font-size:16.5px}
  .menu-button{display:block}
  .nav-links{position:absolute;left:0;right:0;top:100%;display:none;flex-direction:column;align-items:stretch;gap:0;background:var(--ink);border-bottom:1px solid var(--line);padding:8px 20px 18px}
  .nav-links.open{display:flex}
  .nav-links a{padding:14px 4px;border-bottom:1px solid var(--line)}
  .nav-links .nav-cta{margin:12px 0 0;text-align:center}
  .section,.kit-section{padding:64px 0}
  .work-grid,.coupon-grid,.format-grid,.direct,.past-grid{grid-template-columns:1fr}
  .about-strip{grid-template-columns:1fr 1fr;margin-bottom:46px}
  .about-strip .s2{grid-column:1/-1;grid-row:1;aspect-ratio:4/5}
  .form-row{grid-template-columns:1fr}
  .hero-tag{left:10px;bottom:14px}
  .proposal-form,.contact-panel{padding:26px 20px}
  .sheet th,.sheet td{display:block;padding:4px 0}
  .sheet tr{display:block;padding:12px 0;border-top:1px solid var(--line-d)}
  .sheet th,.sheet td{border:0}
  .sheet tr:last-child td,.sheet tr:last-child th{border:0}
}
@media print{
  @page{margin:12mm}
  html,body{background:#fff!important;color:#000!important;font-size:12px}
  .site-header,.ticker,.print-row,.skip-link,.proposal-form,.btn-row{display:none!important}
  .kit-cover,.section-light,.section,.kit-section,.manifesto{background:#fff!important;color:#000!important;padding:20px 0!important}
  .kit-cover:before,.hero:before{display:none}
  .kit-cover h1,.section-title,h2,h3,.ficha-cell b,.facts b{color:#000!important}
  .red{color:#b81424!important}
  .kit-photo,.gallery figure,.past,.format,.ficha{break-inside:avoid;border-color:#000}
  .format,.past{background:#fff!important;color:#000!important;border:1px solid #000!important}
  .ficha{background:#fff;color:#000;border-top:2px solid #000}
  a{text-decoration:none}
  .lead,.fine,.footer-note,.section-head p,.about-copy p,.kit-section p{color:#222!important;opacity:1!important}
  .btn,.btn-ghost{color:#000!important;background:#fff!important;border:1px solid #000!important}
  .brands,.site-footer,.kit-body,.kit-section{background:#fff!important;color:#000!important}
  .brand,.footer-links a,.brand-types li,.eyebrow{color:#000!important;border-color:#000!important}
  .site-footer{border-top:2px solid #000!important}
  .go{color:#7b1230!important}
  .format p,.past p{color:#000!important;opacity:1}
}